{"id":194,"date":"2013-04-21T07:50:00","date_gmt":"2013-04-21T07:50:00","guid":{"rendered":"https:\/\/www.indwe.co.za\/indwe-blog\/2013\/04\/21\/motorists-spend-a-fifth-of-their-time-not-looking\/"},"modified":"2017-03-13T09:29:35","modified_gmt":"2017-03-13T09:29:35","slug":"motorists-spend-a-fifth-of-their-time-not-looking","status":"publish","type":"post","link":"https:\/\/www.indwe.co.za\/indwe-blog\/motorists-spend-a-fifth-of-their-time-not-looking\/","title":{"rendered":"MOTORISTS SPEND A FIFTH OF THEIR TIME NOT LOOKING AT THE ROAD"},"content":{"rendered":"<p class=\"MsoNormal\"><span>\u00a0<img decoding=\"async\" alt=\"image\" src=\"http:\/\/68.media.tumblr.com\/ed3faf3487fea5e05bbb8c1f7d1607a1\/tumblr_inline_mllhrqXbPn1qz4rgp.jpg\" \/><\/span><\/p>\n<p class=\"MsoNormal\"><span>While driving, you can be distracted by many factors inside and outside your car.\u00a0 But what are the main distractions?\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><span><!-- more --><\/span><\/p>\n<p class=\"MsoNormal\"><strong><span>What are you looking at?<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span>\u00a0<\/span><span>The alarming extent to which drivers lose concentration has been highlighted by researchers.<\/span><span>\u00a0 <\/span><span>A UK study revealed that motorists take their eyes off the road for almost a fifth of their time behind the wheel, rising to nearly a quarter if they use a satnav.<\/span><\/p>\n<p class=\"MsoNormal\"><span>\u00a0<\/span><span>Evidence from revolutionary eye-tracking technology shows that drivers take their eyes off the road, on average, every nine seconds, having been attracted by passing clouds, adverts, scenery and a host of other distractions.<\/span><\/p>\n<p class=\"MsoNormal\"><span>\u00a0<\/span><strong><span>WHAT ARE YOU LOOKING AT?<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><strong><span>\u00a0<\/span><\/strong><span>What motorists really look at when driving:<\/span><span>\u00a0<\/span><\/p>\n<p class=\"MsoListParagraphCxSpFirst\"><strong><span>Buildings<\/span><\/strong><strong><span>\u2028<\/span><\/strong><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><strong><span>Scenery <\/span><\/strong><strong><span>\u2028<\/span><\/strong><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><strong><span>Sat nav<\/span><\/strong><strong><span>\u2028<\/span><\/strong><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><strong><span>Pedestrians<\/span><\/strong><strong><span>\u2028<\/span><\/strong><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><strong><span>Advertising posters<\/span><\/strong><strong><span>\u2028<\/span><\/strong><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><strong><span>Map <\/span><\/strong><strong><span>\u2028<\/span><\/strong><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><strong><span>Radio <\/span><\/strong><strong><span>\u2028<\/span><\/strong><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><strong><span>Passenger <\/span><\/strong><strong><span>\u2028<\/span><\/strong><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><strong><span>Parked vehicles<\/span><\/strong><strong><span>\u2028<\/span><\/strong><\/p>\n<p class=\"MsoListParagraphCxSpLast\"><strong><span>Clouds<\/span><\/strong><span><\/span><\/p>\n<p class=\"MsoNormal\"><span>\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><span>Here is what the eye-tracking study revealed:<\/span><\/p>\n<p class=\"MsoNormal\"><span>\u00a0<img decoding=\"async\" alt=\"image\" src=\"http:\/\/68.media.tumblr.com\/941b9d382430eb3cfef6246cf3250a99\/tumblr_inline_mllhhxKYbw1qz4rgp.png\" \/><\/span><\/p>\n<p class=\"MsoNormal\"><strong><span>Clouds looking like one of Santa\u2019s reindeer might distract you.<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><strong><span><img decoding=\"async\" alt=\"image\" src=\"http:\/\/68.media.tumblr.com\/161bcb88b4fae4587308769d897a1f38\/tumblr_inline_mllhl5FcEq1qz4rgp.png\" \/><\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><strong><span>What are you doing?<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span>What are the main distractions INSIDE your car?\u00a0 Perhaps it\u2019s eating that juicy burger you just bought at a drive-through during your lunch time?\u00a0 Maybe it\u2019s unruly kids in the back seat?\u00a0 Or updating your Facebook profile while sitting in traffic? \u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><span><\/span><span>Separate research says that three-quarters of motorists admit being distracted behind the wheel.<\/span><\/p>\n<p class=\"MsoNormal\"><span>\u00a0<\/span><span>The main distractions include fiddling with the radio or CD changer (54 percent), drinking or eating something (47 percent for each), making a call or texting on a hand-held phone (16 percent for each), and dozing off (4%), updating Facebook (2%) and applying make-up (5%).<\/span><\/p>\n<p class=\"MsoNormal\"><span>\u00a0<\/span><span>Talk to Indwe Risk Services today about the right insurance cover for your vehicle<a id=\"_GoBack\" name=\"_GoBack\"><\/a>.\u00a0 Call 0860 13 13 14 or visit <\/span><a href=\"http:\/\/www.indwerisk.co.za\/\">www.indwerisk.co.za<\/a><span> for more information.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 While driving, you can be distracted by many factors inside and outside your car.\u00a0 But what are the main distractions?\u00a0 What are you looking at? \u00a0The alarming extent to which drivers lose concentration has been highlighted by researchers.\u00a0 A UK study revealed that motorists take their eyes off the road for almost a fifth [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[7],"class_list":["post-194","post","type-post","status-publish","format-standard","hentry","category-motoring","tag-motoring"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOTORISTS SPEND A FIFTH OF THEIR TIME NOT LOOKING AT THE ROAD -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indwe.co.za\/indwe-blog\/motorists-spend-a-fifth-of-their-time-not-looking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOTORISTS SPEND A FIFTH OF 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