When Indwe launched their new website in 2012, it proved to be an immediate hit. Confirmation of the site’s usability and aesthetics came in 2013 with an award for Best Corporate Website.
But as technology progresses, so too must business – and considering that the look and feel of the site had become outdated and that it was not optimally responsive to new mobile devices such as iPads and Smart Phones, it was time for a change. So the company set about creating a new site which was launched this month.
“It was actually well-timed because the structure of our business is changing and the new site is an ideal platform to communicate those changes” says Peter Olyott, CEO of Indwe Risk Service. The agency gave the site a more contemporary look, featuring images that are designed to appeal to Indwe’s upper end/aspirational audience.
“Our blog, videos and ads are all prominent features on the new site making it far more interactive. The main aim of the website is to generate more leads, encourage visitors to explore the site and find out more about Indwe as a top insurance broker.” concludes Olyott.